About Us

Welcome to Cultura Toys, where diversity comes into play, bringing joy and inclusivity into your homes. Founded on the principles of education, diversity, and inclusivity, our journey is fueled by the passion and expertise of a dynamic trio dedicated to celebrating the world's rich cultural tapestry through our unique, handcrafted dolls.

Celebrating Diversity

Imagine the power of a child playing with a doll that looks like them, speaks their language, and represents their culture. Each doll is a testament to diversity and inclusion. Our dolls are designed to represent the real world's diversity with an array of genders, skin tones, hairstyles, and outfits. This attention to detail ensures that every child can find a doll that resonates with them personally, breaking down barriers and fostering a deeper understanding and appreciation of cultural differences.

Handcrafted with Care

Each doll is a unique piece of art, handcrafted with the utmost care in Spain. This ensures the highest quality of craftsmanship and imbues each doll with a sense of individuality and authenticity. From the stitching on their clothes to the paint on their faces, every detail is meticulously crafted, making each doll a cherished keepsake. We use eco-friendly materials like cotton and muslin, aligning with our commitment to sustainability.

Our dolls are manufactured by Nines Artesanals d'Onil in Spain, a company founded in 1985 that specializes in handcrafted dolls made with care and love. This partnership ensures that our dolls are meticulously crafted and made with environmentally friendly materials, adhering to the highest safety standards.

Join Our Journey

Cultura Toys is more than a toy company; we're a community striving to create a more inclusive world, one doll at a time. Each doll we create is a step towards that reality, and with your support, we can bring this vision to life. Here, every child's story is celebrated, and diversity truly comes into play. Welcome to Cultura Toys, where every doll is a world of its own, waiting to be explored.


Meet the Heart and Soul of Cultura Toys

Sarah Tejada, CEO & Co-Founder

At the helm is Sarah Tejada, our visionary CEO and Co-Founder. Sarah's leadership steers Cultura Toys towards its ambitious goals, blending her keen understanding of team dynamics with a strategic approach shaped by her pursuit of a Master's Degree in Entrepreneurship. Her expertise is the compass guiding our company, ensuring we reach every milestone with integrity and innovation.

 

Sonia Mercado, CFO & Co-Founder

Sonia Mercado, our CFO and Co-Founder, brings a wealth of knowledge from her successful stint in the import/export industry, focusing on candy and toys. Her adeptness in logistics, supply chain management, and international trade is the backbone of our operations. Sonia's direct ties with our manufacturer in Spain ensure that every doll we bring to you meets our high standards of quality and craftsmanship.

 

Liah Pérez, Creative Director, Co-Founder

Liah Pérez, our Creative Director and Co-Founder, is the creative genius behind our visually stunning and engaging online presence. With a sharp eye for design and an unwavering commitment to brand coherence, Liah ensures that every interaction with Cultura Toys is as delightful and inspiring as the play experiences our dolls offer.